2024-2025 Academic Catalog 
    
    Dec 03, 2024  
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2024-2025 Academic Catalog

BUSI 11083 - Markets and Consumers

Credit Hours: 3

This course address the key decisions required to understand the existence of markets and how buyers within them may be accessed profitably. Key concepts include an overview of competitive markets, buyer behavior, developing new markets and products, promotion and distribution channels, pricing and profitability concepts, the sales and collections process, and strategic planning.

 

Course Code History: ENTR 1103, BUS 2673

Course Typically Offered:
F, S
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